BUZZNESS.WORLD
When he’s not doing great work for brands, Don Rose is developing his own brands, most notably those in his Buzzness.World, a lineup of original shows, series, sponsorships, and social sites aimed to promote shopping and selling.
Buzzness.World is built with the belief that advertising no longer has to be an interruption to the content viewers want to enjoy — by becoming the content they seek.
With this new platform of commerce-centric programming, the worlds of marketing, entertainment, and media converge.
Think QVC meets MTV. Or Amazon meets Netflix.
Buzzness.World is often entertainment about existing marketing channels like trade shows and catalogues.
(Massive industries themselves.)
So it will extend the return on investment for marketers who spend billions in those channels, as it shines a spotlight on the planners and producers who make those brands look good.
Buzzness.World will also explore and feature products in categories with significant ad spending, like travel and pet care.
Trade shows are a $16 billion industry in the US alone, attracting hundreds of thousands of brands and products each year.
As a way to extend the value of that investment, The Exhibitionists will feature highlights and exciting brands from those trade shows
that will enable exhibitors and venues to maximize the return on their expenditure and reach viewers anywhere in the world.
And that led to the inspiration for The Exhibitionists. The Show About The Show.
The industry known as Meetings, Incentives, Conferences, Exhibitions (MICE) is quite mighty, projected to reach $1.5 trillion globally in 2023.
It connects every aspect of tourism: travel, hospitality, entertainment, and recreation. There are magazines and international award shows just for MICE.
So who do you call to throw a luau starring a pop singer for 1000 corporate guests?
The planners who routinely pull off the impossible with swagger and swashbuckling skill.
The MICEketeers.
Spending in the catalogue and mail order categories is nearing $50 billion.
And the Harvard Business Review reported that more retailers are moving ad spending from digital to these analog channels.
Given the massive amounts already spent on elaborate photo-shoots for these catalogues,
why not also develop scripted stories that turn those productions into episodic content millions of shoppers would watch?
Shop Cats is a show that would do just that.
Beauty ad spending worldwide is nearly $8 billion. Revenue for the cosmetics and beauty industry in the US alone is close to $50 billion.
The Stylists will make stars of the makeup and wardrobe people who make actors, models, and pop stars look good.
The Stylists will go on location for movies, photo shoots, music videos, and fashion shows.
Millions of fashionistas and fashion websites look for content about The Look.
The Stylists will deliver it to them in style.
Global eyewear: $95 billion in 2016, $142 billion by 2020, $166 billion by 2026.
Visionaries is a show concept featuring eyewear about visionaries in science, technology, design, art, music, fashion, events, literature, philanthropy, and business.
Luxury watch brands spend about $500 million a year in the US alone.
Nearly 70 brands spend over $1 million, with many shifting from print to digital.
These brands also promote various interests and causes.
Car racing. Aviation. The environment.
One gives scholarships to the London Business School.
Timekeepers will be the series to watch about those watch stories.
Despite the pandemic, cruises have rebounded in a big way and travelers are more crazy about them than ever, with nearly 40 million expected by 2027.
Cruises are now the most popular vacation for two-thirds of millennials and GenXers. The economic impact exceeds $120 billion, with 19% growth expected by 2028.
Cruisers will feature stories about the experiences that have revolutionized cruise travel, including innovations in decarbonization and sustainability.
Cruisers will also explore desirable destinations, to present marketing opportunities for every type of travel and lifestyle brand advertiser.
Hotel ad spending grows about 7% each year, and is over $2 billion in the US.
Be Our Guest will feature stories about guests at some of the world’s most luxurious, exotic, and unique hotels.
A rock band on tour. A CEO of a travel media company.
An influencer who travels “professionally” on points.
Be Our Guest also presents sponsorship opportunities for airlines and credit cards.
The global swimwear market is projected to reach a value of $29 billion by 2025.
The Cartel will be a show about swimwear and other apparel from exotic locations like Colombia.
Models (another popular export from Colombia) will conceal skimpy bikinis in toothbrush holders and faux salad bowls to smuggle them to buyers in NYC and Miami.
With all of the cunning of a sophisticated drug ring, The Cartel will traffic in swimwear, intimate apparel, leather outfits, platforms shoes, wigs, eyewear, jewelry, and other items fashionistas are addicted to.
In 2022, the total global sneakers market revenue was valued at $72 billion and was forecast to reach $100 billion dollars by 2026.
Sneaks will be a mash-up of sneakers and urban exploration.
Sneaks will integrate music, fashion, and teen spirit.
Sneaks will sneak around 100 feet above ground or underground.
The bucket list for most people doesn’t include skydiving or climbing Mt. Everest.
For many, the greatest thrill is to chill. In paradise.
Chillseekers will feature stories about revitalization, at amazing spas and resorts.
There were 184 million spa visits in the US alone.
The global market size of the spa industry is $134 billion.
The spa services market of massages, beauty and grooming, and physical fitness, was estimated to be worth around $78 billion worldwide in 2022,
with 16% growth between 2023 and 2030.
Global revenue for women’s swimwear will reach $29 billion.
Skin care product sales are expected to be $180 billion in 2024.
Brookings reports the average bachelor’s degree holder contributes $300,000 more to local economies
than the average high school graduate, through direct spending over the course of her lifetime.
Back-to-school expenditures in the U.S. exceed $30 billion.
COEDS will feature student life at some of the best colleges and universities, and best college towns.
It will also feature all of the products, gadgets, apparel, and foods students become loyal to for life,
with sponsorship opportunities for tourism, credit card, telecom, and insurance advertisers.
My Friend Hairy, a social networking site for pets, with profiles and posts written/submitted by their Personal Assistants (Owners).
It presents many marketing and sponsorship opportunities for brands in the $136 billion pet care industry.